--- title: About Triggers description: "Triggers tell SiteSpect when to make a change: to display a Variation, to measure a Metric or to show a Site Variation, for example. Within campaigns, triggers also define when a user has viewed an ex" --- [Skip to content](https://doc.sitespect.com/knowledge/about-triggers#main-content) English Show submenu for translations ![Monetate-Logo-Full-Color-1](https://doc.sitespect.com/hs-fs/hubfs/Monetate-Logo-Full-Color-1.png?width=340&height=49&name=Monetate-Logo-Full-Color-1.png) - [A/B Testing](https://www.sitespect.com/testing-and-experimentation/) - [Personalization](https://www.sitespect.com/personalization-targeting/) - [Recommendations](https://www.sitespect.com/recommendations/) Open main navigation Close main navigation - [A/B Testing](https://www.sitespect.com/testing-and-experimentation/) - [Personalization](https://www.sitespect.com/personalization-targeting/) - [Recommendations](https://www.sitespect.com/recommendations/) - English Show submenu for translations How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://doc.sitespect.com/knowledge?hsLang=en) 2. [Build](https://doc.sitespect.com/knowledge/build?hsLang=en) 3. [Triggers](https://doc.sitespect.com/knowledge/build?hsLang=en#triggers) # About Triggers Triggers tell SiteSpect *when* to make a change: to display a Variation, to measure a Metric or to show a Site Variation, for example. Within campaigns, triggers also define when a user has viewed an experiment and should therefore be counted within the campaigns analytics. While the default position for [counting users is via campaign triggers](https://doc.sitespect.com/knowledge/count-users-using-triggers?hsLang=en) this can be deactivated or modified in favor of a [counting metric](https://doc.sitespect.com/knowledge/using-metrics-to-count-visits?hsLang=en). Triggers describe specific conditions such as a URL, a geographical location, or a previously defined Page Category. When a visitor comes to your website in the course of a running Campaign, SiteSpect evaluates qualities about the visitor/visit and compares them with the Triggers you have specified. When the visit matches the defined Triggers, SiteSpect takes action. That action depends on where the Trigger is defined: - [Variations defined in the Campaign Builder ](https://doc.sitespect.com/knowledge/sitespects-a/b-campaign-builder?hsLang=en) – When a visit matches specifications defined in the Triggers for a Variation, SiteSpect displays the Variation. - [Metrics](https://doc.sitespect.com/knowledge/about-metrics?hsLang=en) – When a visit matches specifications defined in the Triggers for a Metric, the Metric is triggered. - [Global Variations](https://doc.sitespect.com/knowledge/global-variations?hsLang=en) – When a visit matches specifications defined for a Site or Campaign Variation, SiteSpect displays the content specified. Some examples: - If you want SiteSpect to display a different colored button when the visitor lands on a specified page, define a Variation using a URL Trigger set to that page. - If you want SiteSpect to trigger a Metric when the visitor lands on the checkout page, define a Metric using a URL Trigger set to the checkout page. - If you want SiteSpect to display a Site Variation when the visitor is from Canada, define the Site Variation with a Geo Location Trigger set to Canada. #### Location of Triggers For A/B Campaigns, SiteSpect displays the Triggers area within the Variations section of the page. ![FandR Trigger](https://doc.sitespect.com/hs-fs/hubfs/FandR%20Trigger.png?width=688&name=FandR%20Trigger.png) For Site and Campaign Variations, SiteSpect displays the Triggers fields in an expandable section of the page. The collapsed Triggers section of the page looks similar to the following figure: ![About Triggers - Location of Triggers II](https://doc.sitespect.com/hs-fs/hubfs/Kbase%20Images/About%20Triggers%20-%20Location%20of%20Triggers%20II.png?width=688&name=About%20Triggers%20-%20Location%20of%20Triggers%20II.png) Once expanded, the Triggers section of the page looks similar to the following figure: ![About Triggers - Location of Triggers III](https://doc.sitespect.com/hs-fs/hubfs/Kbase%20Images/About%20Triggers%20-%20Location%20of%20Triggers%20III.png?width=688&name=About%20Triggers%20-%20Location%20of%20Triggers%20III.png) #### Trigger Groups When you open the Triggers drop-down, you’ll see that Triggers are divided into different groups, as shown below: EventTrack, Server Side and Client Side. ![Trigger Options](https://doc.sitespect.com/hs-fs/hubfs/Trigger%20Options.png?width=206&name=Trigger%20Options.png) See [Defining Triggers](https://doc.sitespect.com/knowledge/defining-triggers?hsLang=en) to learn how to set up Triggers. - 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