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Global Variations

A Global Variation is a type of change that applies to either all visitors to your Site or all visitors to a specified Campaign.

Types of Global Variations

Site Variation

A Site Variation is a Variation that can be applied independently of a Campaign (i.e., applied to both assigned and non-assigned traffic). Using a Site Variation, you can integrate SiteSpect User Tracking data with your analytics, insert in-page behavior tracking, or deploy a winning Variation to all of your users.

Site Variations can be useful for quickly publishing a change to your website while your web design and development team make changes to your underlying site. This allows you to benefit from the changes quickly while additional work is being performed.

You could also use a Site Variation to publish content that is useful for only a short period of time. For example, you may want to publish content related to a promotion that you will offer for only a few days. A Site Variation can be an efficient way to use SiteSpect to swap the required content rather than making permanent changes to your site.

Campaign Variation

A Campaign Variation is a change you want to apply to all traffic assigned to specific Campaigns. It allows you to create a change and then attach it to a Campaign so that only visitors who are assigned to the Campaign see it. The following are a few examples that describe how you may want to use a Campaign Variation:

  • You want to test a new phone number, but only for visitors who are assigned to certain Campaigns.
  • You want to publish a change to some testable content, but you don't want to wait for a development cycle, which may take a long time. You can accomplish this using a Campaign Variation.
  • You want to include campaign-specific user tracking across the control and all variation groups of your campaign.
Learn how to associate your Campaign Variation to a test in the AB Builder.

Next: Creating a Global Variation