Data Set

A Data Set is a collection of records that you import into SiteSpect for use with Audiences. It allows you to make use of data that you have collected elsewhere to target your users and further enhance your Campaigns within SiteSpect.

The following Audiences make use of Data Sets:

Cookie Value*
SiteSpect User GUID*
URL Parameter

*These audience types are also available to use as triggers in your campaigns and metrics.

Use case examples:

Target a specific list of known users, identified by a unique user ID stored in a cookie.
Show a promo to users who enter from an email campaign; each email contains a URL parameter with a unique value per user.

Format requirements:

Simple text file
One value per row