Setting Up a Campaign
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      3. Setting Up a Campaign

      Campaigns

      Campaigns allow you to test different variations of your site or app to see which performs best or to serve specialized content. SiteSpect offers three different types of Campaigns:

      • A/B Campaigns – Allow you to test two different versions of a web page to see which one performs better.
      • MVT Campaigns – Allow you to test multiple Variations of of your web page or app to see which combination performs best.
      • Personalization Campaigns – Allow you to serve personalized content to defined traffic segments.