--- title: Selecting Audiences in the A/B Campaign Builder description: Use the Audiences section of the A/B Campaign Builder to specify whom to include in or exclude from your Campaign. There are many different types of Audiences. They are define by geographic location, --- [Skip to content](https://doc.sitespect.com/knowledge/selecting-audiences-in-the-a/b-campaign-builder#main-content) English Show submenu for translations ![Monetate-Logo-Full-Color-1](https://doc.sitespect.com/hs-fs/hubfs/Monetate-Logo-Full-Color-1.png?width=340&height=49&name=Monetate-Logo-Full-Color-1.png) - [A/B Testing](https://www.sitespect.com/testing-and-experimentation/) - [Personalization](https://www.sitespect.com/personalization-targeting/) - [Recommendations](https://www.sitespect.com/recommendations/) Open main navigation Close main navigation - [A/B Testing](https://www.sitespect.com/testing-and-experimentation/) - [Personalization](https://www.sitespect.com/personalization-targeting/) - [Recommendations](https://www.sitespect.com/recommendations/) - English Show submenu for translations How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://doc.sitespect.com/knowledge?hsLang=en) 2. [Build](https://doc.sitespect.com/knowledge/build?hsLang=en) 3. [Audiences](https://doc.sitespect.com/knowledge/build?hsLang=en#audiences) # Selecting Audiences in the A/B Campaign Builder Use the Audiences section of the A/B Campaign Builder to specify whom to include in or exclude from your Campaign. There are many different [types of Audiences](https://doc.sitespect.com/knowledge/types-of-audiences?hsLang=en). They are define by geographic location, browser type, customer status, or other visitor characteristics. For example, say you want to include only visitors who use Google and who are located in the US. You can define Audiences that meet those requirements. **Note:** You cannot define Audiences within the A/B Campaign Builder. To define an Audience, see [Creating a New Audience](https://doc.sitespect.com/knowledge/creating-a-new-audience?hsLang=en). Use the Audiences section of the A/B Campaign Builder to select Audiences. The Audiences section contains three parts: - **Audience List** – Lists Audiences that you've already defined. - **Include** – Audiences you want to include in this Campaign. If you leave this field empty, all visitors are eligible to be included in the Campaign. When you select more than one Audience, the visitor must meet *all* of the Audiences to be included in a Campaign. - **Exclude** – Audiences you want to exclude from this Campaign. If you leave this field empty, all visitors in the Include box are eligible to be included in the Campaign. When you select more than one Audience, the visitor who meets *any* of the Audiences is excluded from the Campaign. If any Audiences for your Site have been defined with the pre-select feature, they appear in either the **Include** or **Exclude** area of the page automatically. ![Selecting Audiences in the AB Campaign Builder - Audiences](https://doc.sitespect.com/hs-fs/hubfs/Kbase%20Images/Selecting%20Audiences%20in%20the%20AB%20Campaign%20Builder%20-%20Audiences.png?width=688&name=Selecting%20Audiences%20in%20the%20AB%20Campaign%20Builder%20-%20Audiences.png) #### Audience Example To include only visitors who use Google and who are located in the US, first, use the **Search** field to locate the Google Audience. As you type the first few letters of Google, the collection of Audiences is refined. ![Selecting Audiences in the AB Campaign Builder - Audience Example](https://doc.sitespect.com/hs-fs/hubfs/Kbase%20Images/Selecting%20Audiences%20in%20the%20AB%20Campaign%20Builder%20-%20Audience%20Example.png?width=688&name=Selecting%20Audiences%20in%20the%20AB%20Campaign%20Builder%20-%20Audience%20Example.png) The click and drag the Audience called **Referral: Google** into the **Include** box. ![Selecting Audiences in the AB Campaign Builder - Audience Example II](https://doc.sitespect.com/hs-fs/hubfs/Kbase%20Images/Selecting%20Audiences%20in%20the%20AB%20Campaign%20Builder%20-%20Audience%20Example%20II.png?width=688&name=Selecting%20Audiences%20in%20the%20AB%20Campaign%20Builder%20-%20Audience%20Example%20II.png) Perform another Search but this time, search for US. From the refined list, click and drag **Geo: US** into the Include box. ![Selecting Audiences in the AB Campaign Builder - Audience Example III](https://doc.sitespect.com/hs-fs/hubfs/Kbase%20Images/Selecting%20Audiences%20in%20the%20AB%20Campaign%20Builder%20-%20Audience%20Example%20III.png?width=688&name=Selecting%20Audiences%20in%20the%20AB%20Campaign%20Builder%20-%20Audience%20Example%20III.png)   - [Get Started](https://doc.sitespect.com/knowledge/get-started?hsLang=en#main-content) - [SiteSpect Support](https://doc.sitespect.com/knowledge/get-started?hsLang=en#sitespect-support) - [Overview Information](https://doc.sitespect.com/knowledge/get-started?hsLang=en#overview-information) - [Intro to SiteSpect](https://doc.sitespect.com/knowledge/get-started?hsLang=en#intro-to-sitespect) - [Account Setup](https://doc.sitespect.com/knowledge/get-started?hsLang=en#account-setup) - [Artificial Intelligence](https://doc.sitespect.com/knowledge/get-started?hsLang=en#artificial-intelligence) - 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