Types of Audiences

The following table lists the types of Audiences available in SiteSpect.

Concurrent Assignment	Assignment to a specified Campaign Set or a specific group of Campaigns.
Cookie Value	The Value of the user's browser cookie, including look-ups into a Data Set
Custom Variable	A custom text value that the user must have hit during a previous visit.
Entry Page Source	Source elements on the web page where the user enters the site.
Entry URL	The URL of a web page where the user entered the site (i.e., landing page URL).
Entry or Referring URL	An evaluation of ENTRYURL or HTTP_REFERER. If one matches, the Audience matches.
HTTP Header Value	An HTTP request header (from the client) or a response header (from the origin).
Mobile Device	Mobile device identification and capabilities, including screen size and keyboard type.
Previous Assignment	The user's previous assignment to other Campaigns Sets or Campaigns.
Referring URL	The URL of a web page that referred user to the site (e.g., a search engine referral).
SiteSpect User GUID	The user's SiteSpect User GUID from a specified Data Set.
Time	The time of the user's visit by day of the week or time of day.
URL Parameter	CGI name/value parameter of the web page where the user entered the site (i.e., landing page parameter).
User Agent	The user's browser type or computer OS/platform. Character limit is approximately 2000.
User's IP Address	The user's IP address or IP name.
User's Preferred Language	The language the user prefers, from a list of available languages.
Visit History	The details of a user's previous visits, such as recency and frequency.
Visited URL	The URL of a web page that the user browses to within their visit. Specifies the URL where users are assigned to the Campaign. By default, SiteSpect assigns users on the first page of their visit. Using the Visited URL Audience, you can delay assignment until users visit a particular page within your Site.
Visitor Behavior	Details of a visitor's previous Metric hits, such as recency and frequency.