---
title: Creating a New Audience
description: SiteSpect contains many predefined Audience types. Each type of Audience has different specifications. These instructions explain in general terms how to define an Audience. To create a new Audience:
---

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# Creating a New Audience

SiteSpect contains many predefined [Audience types](https://doc.sitespect.com/knowledge/types-of-audiences?hsLang=en). Each type of Audience has different specifications. These instructions explain in general terms how to define an Audience.

To create a new Audience:

1. Select **New** and then **Audience**.
2. Determine the type of **Audience** you want to create and click **New** at the right end of its row.
3. ![Creating a New Audience](https://doc.sitespect.com/hs-fs/hubfs/Kbase%20Images/Creating%20a%20New%20Audience.png?width=655&name=Creating%20a%20New%20Audience.png)
   
   The New Audience page opens.
   
   ![Creating a New Audience II](https://doc.sitespect.com/hs-fs/hubfs/Kbase%20Images/Creating%20a%20New%20Audience%20II.png?width=655&name=Creating%20a%20New%20Audience%20II.png)
4. Enter an **Audience Name**, select **Tags** (optional), select a **Status** (set to **Active** by default).
5. Determine if you want this Audience automatically included in new Campaigns or excluded from new Campaigns.
6. The fields that appear at the bottom of the page depend on the type of Audience you are creating. Complete them as needed.
7. Click **Save**.

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