Key Performance Indicator

A Key Performance Indicator (KPI), identifies the ultimate conversion event you are optimizing within the Campaign, such as a visitor sign-up or checkout. You can specify a Metric as the default KPI. However, if there is no default, you must identify a Metric or a Calculation as the KPI while defining a Campaign, not within the Metrics area of SiteSpect.

On the Campaign List page, the KPI Summary column displays a summary of the Metric's performance within the Campaign.