---
title: Building SiteSpect Campaigns
description: Campaigns are tests you run on your website to provide insight into your visitor's actions and how changes to your website affect those actions. You can test how a different image may help conversion
---
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- [A/B Testing](https://www.sitespect.com/testing-and-experimentation/)
- [Personalization](https://www.sitespect.com/personalization-targeting/)
- [Recommendations](https://www.sitespect.com/recommendations/)
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- [A/B Testing](https://www.sitespect.com/testing-and-experimentation/)
- [Personalization](https://www.sitespect.com/personalization-targeting/)
- [Recommendations](https://www.sitespect.com/recommendations/)
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1. [Knowledge Base](https://doc.sitespect.com/knowledge?hsLang=en)
2. [Build](https://doc.sitespect.com/knowledge/build?hsLang=en)
3. [Setting Up a Campaign](https://doc.sitespect.com/knowledge/build?hsLang=en#setting-up-a-campaign)
# Building SiteSpect Campaigns
Campaigns are tests you run on your website to provide insight into your visitor's actions and how changes to your website affect those actions. You can test how a different image may help conversion or how a change of the location of an item on the page may cause more visitors to sign up for a newsletter. In SiteSpect, there are two ways to build Campaigns: the Campaign Builder and the MVT Campaign Builder.
#### Campaign Builder
Use the Campaign Builder to create A/B/n Campaigns. The Campaign Builder includes the ability to create Variations right on the page, which saves construction time. In addition, it provides access to SiteSpect's Visual Editor.
#### MVT Campaign Builder
Use the MVT Campaign Builder to create multivariate Campaigns. When you build Campaigns in the MVT Campaign Builder, you must first create the components that you will include in the Campaigns, such as:
- [Metrics](https://doc.sitespect.com/knowledge/about-metrics?hsLang=en)
- [Factors & Variations](https://doc.sitespect.com/knowledge/macros-for-listing-factors-and-variations?hsLang=en)
- [Audiences](https://doc.sitespect.com/knowledge/about-audiences?hsLang=en)
- [Global Variations](https://doc.sitespect.com/knowledge/global-variations?hsLang=en)
- [Get Started](https://doc.sitespect.com/knowledge/get-started?hsLang=en#main-content)
- [SiteSpect Support](https://doc.sitespect.com/knowledge/get-started?hsLang=en#sitespect-support)
- [Overview Information](https://doc.sitespect.com/knowledge/get-started?hsLang=en#overview-information)
- [Intro to SiteSpect](https://doc.sitespect.com/knowledge/get-started?hsLang=en#intro-to-sitespect)
- [Account Setup](https://doc.sitespect.com/knowledge/get-started?hsLang=en#account-setup)
- [Artificial Intelligence](https://doc.sitespect.com/knowledge/get-started?hsLang=en#artificial-intelligence)
- [Dashboard](https://doc.sitespect.com/knowledge/dashboard?hsLang=en)
- [Build](https://doc.sitespect.com/knowledge/build?hsLang=en#main-content)
- [Setting Up a Campaign](https://doc.sitespect.com/knowledge/build?hsLang=en#setting-up-a-campaign)
- [Create a Client-Side Campaign](https://doc.sitespect.com/knowledge/build?hsLang=en#create-a-client-side-campaign)
- [Create a Server-Side Campaign](https://doc.sitespect.com/knowledge/build?hsLang=en#create-a-server-side-campaign)
- [Metrics](https://doc.sitespect.com/knowledge/build?hsLang=en#metrics)
- [Audiences](https://doc.sitespect.com/knowledge/build?hsLang=en#audiences)
- [Triggers](https://doc.sitespect.com/knowledge/build?hsLang=en#triggers)
- [Variations](https://doc.sitespect.com/knowledge/build?hsLang=en#variations)
- [Traffic Management](https://doc.sitespect.com/knowledge/build?hsLang=en#traffic-management)
- [Preview](https://doc.sitespect.com/knowledge/build?hsLang=en#preview)
- [Factors](https://doc.sitespect.com/knowledge/build?hsLang=en#factors)
- [Advanced Settings](https://doc.sitespect.com/knowledge/build?hsLang=en#advanced-settings)
- [Omnichannel](https://doc.sitespect.com/knowledge/build?hsLang=en#omnichannel)
- [Regular Expressions (Regex)](https://doc.sitespect.com/knowledge/build?hsLang=en#regular-expressions-regex)
- [WATTS](https://doc.sitespect.com/knowledge/build?hsLang=en#watts)
- [Recommendations](https://doc.sitespect.com/knowledge/build?hsLang=en#recommendations)
- [Monitor](https://doc.sitespect.com/knowledge/monitor?hsLang=en)
- [Analyze](https://doc.sitespect.com/knowledge/analyze?hsLang=en#main-content)
- [Data Export and Integration](https://doc.sitespect.com/knowledge/analyze?hsLang=en#data-export-and-integration)
- [SiteSpect Reports](https://doc.sitespect.com/knowledge/analyze?hsLang=en#sitespect-reports)
- [Site](https://doc.sitespect.com/knowledge/site?hsLang=en#main-content)
- [Tools](https://doc.sitespect.com/knowledge/site?hsLang=en#tools)
- [Configuration](https://doc.sitespect.com/knowledge/site?hsLang=en#configuration)
- [Developers](https://doc.sitespect.com/knowledge/developers?hsLang=en#main-content)
- [API Reference](https://doc.sitespect.com/knowledge/developers?hsLang=en#api-reference)
- [Code Samples](https://doc.sitespect.com/knowledge/developers?hsLang=en#code-samples)
- [Tips & Tricks](https://doc.sitespect.com/knowledge/developers?hsLang=en#tips-tricks)
- [Mobile](https://doc.sitespect.com/knowledge/mobile?hsLang=en)
- [Implementation, Deployment, and Security](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#main-content)
- [How does SiteSpect work with CDNs?](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#how-does-sitespect-work-with-cdns)
- [Single Tenant Implementations](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#single-tenant-implementations)
- [Security Features](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#security-features)
- [Deployment and Implementation Overview](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#deployment-and-implementation-overview)
- [SiteSpect Engine & Admin API](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#sitespect-engine-admin-api)
- [Third-Party Integration](https://doc.sitespect.com/knowledge/third-party-integration?hsLang=en#main-content)
- [Google](https://doc.sitespect.com/knowledge/third-party-integration?hsLang=en#google)
- [Zuko](https://doc.sitespect.com/knowledge/third-party-integration?hsLang=en#zuko)
- [Troubleshooting](https://doc.sitespect.com/knowledge/troubleshooting?hsLang=en)
- [Releases](https://doc.sitespect.com/knowledge/releases?hsLang=en#main-content)
- [Superfresh](https://doc.sitespect.com/knowledge/releases?hsLang=en#superfresh)
- [Feedback](https://doc.sitespect.com/knowledge/feedback?hsLang=en)
- [A/B Testing](https://www.sitespect.com/testing-and-experimentation/)
- [Personalization](https://www.sitespect.com/personalization-targeting/)
- [Recommendations](https://www.sitespect.com/recommendations/)
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