Setting Up a Campaign
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      3. Setting Up a Campaign

      Building SiteSpect Campaigns

      Campaigns are tests you run on your website to provide insight into your visitor's actions and how changes to your website affect those actions. You can test how a different image may help conversion or how a change of the location of an item on the page may cause more visitors to sign up for a newsletter. In SiteSpect, there are two ways to build Campaigns: the Campaign Builder and the MVT Campaign Builder.

      Campaign Builder

      Use the Campaign Builder to create A/B/n Campaigns. The Campaign Builder includes the ability to create Variations right on the page, which saves construction time. In addition, it provides access to SiteSpect's Visual Editor.

      MVT Campaign Builder

      Use the MVT Campaign Builder to create multivariate Campaigns. When you build Campaigns in the MVT Campaign Builder, you must first create the components that you will include in the Campaigns, such as: