--- title: Using Custom Variables for Reporting description: "Once you have created a Custom Variable and included in your Campaign, you can use it for reporting in the following places: To define a Reporting Segment based on a Custom Variable: Once you have" --- [Skip to content](https://doc.sitespect.com/knowledge/using-custom-variables-for-reporting#main-content) English Show submenu for translations ![Monetate-Logo-Full-Color-1](https://doc.sitespect.com/hs-fs/hubfs/Monetate-Logo-Full-Color-1.png?width=340&height=49&name=Monetate-Logo-Full-Color-1.png) - [A/B Testing](https://www.sitespect.com/testing-and-experimentation/) - [Personalization](https://www.sitespect.com/personalization-targeting/) - [Recommendations](https://www.sitespect.com/recommendations/) Open main navigation Close main navigation - [A/B Testing](https://www.sitespect.com/testing-and-experimentation/) - [Personalization](https://www.sitespect.com/personalization-targeting/) - [Recommendations](https://www.sitespect.com/recommendations/) - English Show submenu for translations How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://doc.sitespect.com/knowledge?hsLang=en) 2. [Analyze](https://doc.sitespect.com/knowledge/analyze?hsLang=en) 3. [SiteSpect Reports](https://doc.sitespect.com/knowledge/analyze?hsLang=en#sitespect-reports) # Using Custom Variables for Reporting Once you have created a Custom Variable and included in your Campaign, you can use it for reporting in the following places: - As a Reporting Segment - In a Calculation - In a Data Export #### Define a Reporting Segment Based on a Custom Variable To define a Reporting Segment based on a Custom Variable: 1. Select **New**, **Report Segment**. The **New Reporting Segment** page opens. Give the **Segment** a name, select a **Label** if you are using them, and select a **Status**. In the **Equation** section of the page, select **Custom Variables** from the **Segment Filters** menu. **Note:** Only those Campaigns that include the selected Custom Variables may use this Segment. ![Using Custom Variables for Reporting - Settings](https://doc.sitespect.com/hs-fs/hubfs/Kbase%20Images/Using%20Custom%20Variables%20for%20Reporting%20-%20Settings.png?width=437&name=Using%20Custom%20Variables%20for%20Reporting%20-%20Settings.png) When you select Custom Variables as a filter, a new drop-down appears, allowing you to select from among the Custom Variables that you have already defined. The following image shows several Custom Variables on the list. ![Using Custom Variables for Reporting - Segment Filters](https://doc.sitespect.com/hs-fs/hubfs/Kbase%20Images/Using%20Custom%20Variables%20for%20Reporting%20-%20Segment%20Filters.png?width=412&name=Using%20Custom%20Variables%20for%20Reporting%20-%20Segment%20Filters.png) 1. Select a Custom Variable from the list. When you do, another entry field opens, allowing you to further define what you want the variable to capture. ![Using Custom Variables for Reporting - Segment Filters II](https://doc.sitespect.com/hs-fs/hubfs/Kbase%20Images/Using%20Custom%20Variables%20for%20Reporting%20-%20Segment%20Filters%20II.png?width=678&name=Using%20Custom%20Variables%20for%20Reporting%20-%20Segment%20Filters%20II.png) 1. Select either **Contains** or **Contains List**. Contains allows you to enter one term, Contains List allows you to enter more than one. 2. Enter the term or terms you want this filter to contain. Enter the **Contains** term exactly as it is spelled. For example, if you are creating a Segment Filter based on a Custom Variable called Product Category and you want to research the Shoes category, enter Shoes. Enter the **Contains List** terms one per line. #### Use a Custom Variable in a Calculation Once you have defined a Custom Variable, you can include it in a Calculation. 1. Select **Build**, **Metrics**, **New Calculation**. 2. Give the **Calculation** a name, select a **Label** if you are using them, and select a **Status**. 3. Scroll down the **Add a Variable** list until you come to the Custom Variable you want to use in the Calculation. ![Using Custom Variables for Reporting - New Calculation](https://doc.sitespect.com/hs-fs/hubfs/Kbase%20Images/Using%20Custom%20Variables%20for%20Reporting%20-%20New%20Calculation.png?width=400&name=Using%20Custom%20Variables%20for%20Reporting%20-%20New%20Calculation.png) 1. Select the **Custom Variables** Data Point under the Custom Variable you want to use. 2. Continue defining the Calculation as you normally would. #### Export Data that Includes a Custom Variable You can include Custom Variables when you export data: 1. Select **Analyze**, **Campaigns**, select a Campaign, then select **Data Export**. 2. Make your selections in the **Segmentation** section of the page. 3. Select the fields you want to export. 4. Select a File Format, options for using quotations, and if necessary, select the line break option. 5. Click **Export Data**. 6. SiteSpect prompts you for a location for the report. Navigate to the location for the report and click **Save File**. SiteSpect exports the data in the format you have selected. Each Custom Variable appears in its own column. 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