Using Custom Variables for Personalization

Once you have created a Custom Variable, you can use it for personalization in the following places:

In an Audience
As a Trigger

Note: To be sure that the Custom Variable is available for Audiences and Triggers, select Use this Metric for Personalization in the Settings area of the Metric page when you create the Custom Variable.

Define an Audience Using a Custom Variable

When you are creating a new Audience, you can select Custom Variable as the type you want to create. This tells SiteSpect that you want to filter user assignment to a Campaign based on a custom value the user must have hit during a previous visit.

Using Custom Variables for Personalization - New Audience

When you define the Audience, you select exactly which Custom Variable you want to use.

Using Custom Variables for Personalization - Name Status Triggers

Select a Custom Variable as a Trigger

The list of Triggers includes a selection for Custom Variables. Anywhere you can use a Trigger (Metrics, Factors, Site Variations, or Campaign Variations), you can select Custom Variable.

Using Custom Variables for Personalization - Add Triggers