Once you have created a Custom Variable, you can use it for personalization in the following places:
- In an Audience
- As a Trigger
Define an Audience Using a Custom Variable
When you are creating a new Audience, you can select Custom Variable as the type you want to create. This tells SiteSpect that you want to filter user assignment to a Campaign based on a custom value the user must have hit during a previous visit.
When you define the Audience, you select exactly which Custom Variable you want to use.
Select a Custom Variable as a Trigger
The list of Triggers includes a selection for Custom Variables. Anywhere you can use a Trigger (Metrics, Factors, Site Variations, or Campaign Variations), you can select Custom Variable.