---
title: Personalization Campaign
description: A Personalization Campaign is a Campaign whose purpose is to serve personalized content to a specific traffic segment. When you design a Personalization Campaign, you determine what attribute of the u
---

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# Personalization Campaign

A *Personalization Campaign* is a [Campaign](https://doc.sitespect.com/knowledge/campaigns?hsLang=en) whose purpose is to serve personalized content to a specific traffic segment. When you design a Personalization Campaign, you determine what attribute of the user you are interested in and then modify your website so that it is more personalized based on that quality. For example, if location, say Canada, is the attribute, you may want to show something relevant to the particular location, like boots.

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