Variation Template

A Variation Template is a group of settings you specify for a Variation. You can reuse these settings in the future when you create new Variations. The template saves you time during the creation process.

Note: Variation Templates only apply to the MVT build flow user interface. A/B/n Campaigns that use the standard build flow do not employ Variation Templates but instead provide easy access to create, copy, or delete Variations and Variation Groups.