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Campaigns

Campaigns allow you to test different variations of your site or app to see which performs best or to serve specialized content. SiteSpect offers three different types of Campaigns:

  • A/B Campaigns – Allow you to test two different versions of a web page to see which one performs better.
  • MVT Campaigns – Allow you to test multiple Variations of of your web page or app to see which combination performs best.
  • Personalization Campaigns – Allow you to serve personalized content to defined traffic segments.