---
title: WATTS Overview
description: SiteSpect’s Web Analytics Tag Transformation and Segmentation (WATTS™) feature allows you to dynamically insert tracking information about website visitors into tracking tags used by all major web ana
---
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# WATTS Overview
SiteSpect’s Web Analytics Tag Transformation and Segmentation (WATTS™) feature allows you to dynamically insert tracking information about website visitors into tracking tags used by all major web analytics programs. The tracking information includes data on various SiteSpect components including Visits, Campaigns, viewed Variations, and more. Using WATTS, you can view, segment, and analyze SiteSpect Campaign data within a third-party web analytics program.
WATTS uses SiteSpect's Site Variations feature, which allows you to create Variations that run independently of Campaigns. As such, you can define a WATTS Site Variation that you can then apply to:
- every page shown to every visitor to your site regardless of whether or not the visitor is assigned to a Campaign
- a subset of your pages that is served to specific segments of your visitors
**Learn how to build a WATTS integration:**
- [Creating a Site Variation for WATTS](https://doc.sitespect.com/knowledge/creating-a-site-variation-for-watts?hsLang=en)
- [WATTS for Single Page Applications and Client-Side Variations](https://doc.sitespect.com/knowledge/watts-for-single-page-applications-and-client-side-variations?hsLang=en)
**Check out the following integration documents:**
- [Integrating SiteSpect and Adobe Analytics](https://doc.sitespect.com/knowledge/integrating-sitespect-and-adobe-analytics?hsLang=en)
- [Integrating SiteSpect and Clicktale](https://doc.sitespect.com/knowledge/integrating-sitespect-and-clicktale?hsLang=en)
- [Integrating SiteSpect and Google Analytics](https://doc.sitespect.com/knowledge/integrating-sitespect-and-google-analytics?hsLang=en)
- [Integrating SiteSpect and SessionCam](https://doc.sitespect.com/knowledge/integrating-sitespect-and-sessioncam?hsLang=en)
- [Integrating SiteSpect and Zuko Analytics](https://doc.sitespect.com/knowledge/integrate-sitespect-data-into-zuko?hsLang=en)
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- [How does SiteSpect work with CDNs?](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#how-does-sitespect-work-with-cdns)
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