A Site Variation is a Variation that is defined by a SiteSpect Administrator that can be applied independently of a Campaign (i.e., applied to both assigned and non-assigned traffic). Using a Site Variation, you can integrate SiteSpect User Tracking data with your analytics, insert in-page behavior tracking, or deploy a winning Variation to all of your users. Site Variations can be useful for quickly publishing a change to your website while your web design and development team make changes to your underlying site. This allows you to benefit from the changes quickly while additional work is being performed. You could also use a Site Variation to publish content that is useful for only a short period of time. For example, you may want to publish content related to a promotion that you will offer for only a few days. A Site Variation can be an efficient way to use SiteSpect to swap the required content rather than making permanent changes to your site.