---
title: Macros
description: WATTS Site Variations contain special macros that you can use in the Replacement Text field. The SiteSpect engine expands them into special dynamic values. Macros always start and end with two undersc
---
[Skip to content](https://doc.sitespect.com/knowledge/macros#main-content)
English
Show submenu for translations
- [A/B Testing](https://www.sitespect.com/testing-and-experimentation/)
- [Personalization](https://www.sitespect.com/personalization-targeting/)
- [Recommendations](https://www.sitespect.com/recommendations/)
Open main navigation
Close main navigation
- [A/B Testing](https://www.sitespect.com/testing-and-experimentation/)
- [Personalization](https://www.sitespect.com/personalization-targeting/)
- [Recommendations](https://www.sitespect.com/recommendations/)
- English
Show submenu for translations
How can we help you?
- There are no suggestions because the search field is empty.
1. [Knowledge Base](https://doc.sitespect.com/knowledge?hsLang=en)
2. [Analyze](https://doc.sitespect.com/knowledge/analyze?hsLang=en)
3. [SiteSpect Reports](https://doc.sitespect.com/knowledge/analyze?hsLang=en#sitespect-reports)
# Macros
WATTS Site Variations contain special macros that you can use in the **Replacement Text** field. The SiteSpect engine expands them into special dynamic values. Macros always start and end with two underscores "\_\_" and in many cases contain additional values within curly braces "{}".
Depending on the specific macros, replacement values may include strings, integers, and floating points. In cases where names are involved (i.e., Campaigns, Metrics, Factors, and Variations), the string values are cleaned, meaning that non-alphanumeric characters (characters other than a-z and 0-9) are translated to underscores "\_" to avoid conflicts with JavaScript code and other restricted characters used by web analytics systems. For example, if a Metric is named "Checkout – step 1 (billing)," the cleaned text appears as "Checkout\_\_\_step\_1\_\_billing\_".
In addition, the macros allow you to specify a delimiter; we recommend using periods ("."), colons (":"), and commas (",") as delimiters.
Several different sets of macros are available:
- [General Macros](https://doc.sitespect.com/knowledge/general-macros?hsLang=en)
- [Macros for Listing Campaigns](https://doc.sitespect.com/knowledge/macros-for-listing-campaigns?hsLang=en)
- [Macros for Listing Campaign Variations](https://doc.sitespect.com/knowledge/macros-for-listing-campaign-variations?hsLang=en)
- [Macros for Listing Factors and Variations](https://doc.sitespect.com/knowledge/macros-for-listing-factors-and-variations?hsLang=en)
- [Macros for Listing Metrics](https://doc.sitespect.com/knowledge/listing-macros-for-metrics?hsLang=en)
- [Get Started](https://doc.sitespect.com/knowledge/get-started?hsLang=en#main-content)
- [SiteSpect Support](https://doc.sitespect.com/knowledge/get-started?hsLang=en#sitespect-support)
- [Overview Information](https://doc.sitespect.com/knowledge/get-started?hsLang=en#overview-information)
- [Intro to SiteSpect](https://doc.sitespect.com/knowledge/get-started?hsLang=en#intro-to-sitespect)
- [Account Setup](https://doc.sitespect.com/knowledge/get-started?hsLang=en#account-setup)
- [Artificial Intelligence](https://doc.sitespect.com/knowledge/get-started?hsLang=en#artificial-intelligence)
- [Dashboard](https://doc.sitespect.com/knowledge/dashboard?hsLang=en)
- [Build](https://doc.sitespect.com/knowledge/build?hsLang=en#main-content)
- [Setting Up a Campaign](https://doc.sitespect.com/knowledge/build?hsLang=en#setting-up-a-campaign)
- [Create a Client-Side Campaign](https://doc.sitespect.com/knowledge/build?hsLang=en#create-a-client-side-campaign)
- [Create a Server-Side Campaign](https://doc.sitespect.com/knowledge/build?hsLang=en#create-a-server-side-campaign)
- [Metrics](https://doc.sitespect.com/knowledge/build?hsLang=en#metrics)
- [Audiences](https://doc.sitespect.com/knowledge/build?hsLang=en#audiences)
- [Triggers](https://doc.sitespect.com/knowledge/build?hsLang=en#triggers)
- [Variations](https://doc.sitespect.com/knowledge/build?hsLang=en#variations)
- [Traffic Management](https://doc.sitespect.com/knowledge/build?hsLang=en#traffic-management)
- [Preview](https://doc.sitespect.com/knowledge/build?hsLang=en#preview)
- [Factors](https://doc.sitespect.com/knowledge/build?hsLang=en#factors)
- [Advanced Settings](https://doc.sitespect.com/knowledge/build?hsLang=en#advanced-settings)
- [Omnichannel](https://doc.sitespect.com/knowledge/build?hsLang=en#omnichannel)
- [Regular Expressions (Regex)](https://doc.sitespect.com/knowledge/build?hsLang=en#regular-expressions-regex)
- [WATTS](https://doc.sitespect.com/knowledge/build?hsLang=en#watts)
- [Recommendations](https://doc.sitespect.com/knowledge/build?hsLang=en#recommendations)
- [Monitor](https://doc.sitespect.com/knowledge/monitor?hsLang=en)
- [Analyze](https://doc.sitespect.com/knowledge/analyze?hsLang=en#main-content)
- [Data Export and Integration](https://doc.sitespect.com/knowledge/analyze?hsLang=en#data-export-and-integration)
- [SiteSpect Reports](https://doc.sitespect.com/knowledge/analyze?hsLang=en#sitespect-reports)
- [Site](https://doc.sitespect.com/knowledge/site?hsLang=en#main-content)
- [Tools](https://doc.sitespect.com/knowledge/site?hsLang=en#tools)
- [Configuration](https://doc.sitespect.com/knowledge/site?hsLang=en#configuration)
- [Developers](https://doc.sitespect.com/knowledge/developers?hsLang=en#main-content)
- [API Reference](https://doc.sitespect.com/knowledge/developers?hsLang=en#api-reference)
- [Code Samples](https://doc.sitespect.com/knowledge/developers?hsLang=en#code-samples)
- [Tips & Tricks](https://doc.sitespect.com/knowledge/developers?hsLang=en#tips-tricks)
- [Mobile](https://doc.sitespect.com/knowledge/mobile?hsLang=en)
- [Implementation, Deployment, and Security](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#main-content)
- [How does SiteSpect work with CDNs?](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#how-does-sitespect-work-with-cdns)
- [Single Tenant Implementations](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#single-tenant-implementations)
- [Security Features](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#security-features)
- [Deployment and Implementation Overview](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#deployment-and-implementation-overview)
- [SiteSpect Engine & Admin API](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#sitespect-engine-admin-api)
- [Third-Party Integration](https://doc.sitespect.com/knowledge/third-party-integration?hsLang=en#main-content)
- [Google](https://doc.sitespect.com/knowledge/third-party-integration?hsLang=en#google)
- [Zuko](https://doc.sitespect.com/knowledge/third-party-integration?hsLang=en#zuko)
- [Troubleshooting](https://doc.sitespect.com/knowledge/troubleshooting?hsLang=en)
- [Releases](https://doc.sitespect.com/knowledge/releases?hsLang=en#main-content)
- [Superfresh](https://doc.sitespect.com/knowledge/releases?hsLang=en#superfresh)
- [Feedback](https://doc.sitespect.com/knowledge/feedback?hsLang=en)
- [A/B Testing](https://www.sitespect.com/testing-and-experimentation/)
- [Personalization](https://www.sitespect.com/personalization-targeting/)
- [Recommendations](https://www.sitespect.com/recommendations/)
[](http://monetate.com)
[mailto:email@email.com](mailto:email@email.com)
Copyright © 2026, Monetate