---
title: Geo location accuracy
description: How accurate is IP based geo location identification?
---
[Skip to content](https://doc.sitespect.com/knowledge/geo-location-accuracy#main-content)
English
Show submenu for translations
- [A/B Testing](https://www.sitespect.com/testing-and-experimentation/)
- [Personalization](https://www.sitespect.com/personalization-targeting/)
- [Recommendations](https://www.sitespect.com/recommendations/)
Open main navigation
Close main navigation
- [A/B Testing](https://www.sitespect.com/testing-and-experimentation/)
- [Personalization](https://www.sitespect.com/personalization-targeting/)
- [Recommendations](https://www.sitespect.com/recommendations/)
- English
Show submenu for translations
How can we help you?
- There are no suggestions because the search field is empty.
1. [Knowledge Base](https://doc.sitespect.com/knowledge?hsLang=en)
2. [Build](https://doc.sitespect.com/knowledge/build?hsLang=en)
3. [Audiences](https://doc.sitespect.com/knowledge/build?hsLang=en#audiences)
# Geo location accuracy
## How accurate is IP based geo location identification?
Geo location targeting is built in and available to use with Audiences or Triggers for Country, State/Region, City, and Zip code.
The following are approximate:
- 99.8% accurate on a country level
- 83% accurate on a state level in the US, for Cellular and Broadband IPs
- 67% accurate for cities in the US within a 50 kilometer radius, for Cellular and Broadband IPs
In general, the more specific the location specified - the less accurate.
This is based on the user's IP address.
However, IP based geo location is not to be confused with the "Share your location" prompt in the browser that uses:
```
navigator.geolocation.getCurrentPosition()
```
Which can be more accurate especially with mobile devices, but is client side script based and also requires the user to consent to allow access to their location data.
Please work with your Optimization Consultant or Solutions Developer if you want to use "Share your location" coordinates in a campaign.
- [Get Started](https://doc.sitespect.com/knowledge/get-started?hsLang=en#main-content)
- [SiteSpect Support](https://doc.sitespect.com/knowledge/get-started?hsLang=en#sitespect-support)
- [Overview Information](https://doc.sitespect.com/knowledge/get-started?hsLang=en#overview-information)
- [Intro to SiteSpect](https://doc.sitespect.com/knowledge/get-started?hsLang=en#intro-to-sitespect)
- [Account Setup](https://doc.sitespect.com/knowledge/get-started?hsLang=en#account-setup)
- [Artificial Intelligence](https://doc.sitespect.com/knowledge/get-started?hsLang=en#artificial-intelligence)
- [Dashboard](https://doc.sitespect.com/knowledge/dashboard?hsLang=en)
- [Build](https://doc.sitespect.com/knowledge/build?hsLang=en#main-content)
- [Setting Up a Campaign](https://doc.sitespect.com/knowledge/build?hsLang=en#setting-up-a-campaign)
- [Create a Client-Side Campaign](https://doc.sitespect.com/knowledge/build?hsLang=en#create-a-client-side-campaign)
- [Create a Server-Side Campaign](https://doc.sitespect.com/knowledge/build?hsLang=en#create-a-server-side-campaign)
- [Metrics](https://doc.sitespect.com/knowledge/build?hsLang=en#metrics)
- [Audiences](https://doc.sitespect.com/knowledge/build?hsLang=en#audiences)
- [Triggers](https://doc.sitespect.com/knowledge/build?hsLang=en#triggers)
- [Variations](https://doc.sitespect.com/knowledge/build?hsLang=en#variations)
- [Traffic Management](https://doc.sitespect.com/knowledge/build?hsLang=en#traffic-management)
- [Preview](https://doc.sitespect.com/knowledge/build?hsLang=en#preview)
- [Factors](https://doc.sitespect.com/knowledge/build?hsLang=en#factors)
- [Advanced Settings](https://doc.sitespect.com/knowledge/build?hsLang=en#advanced-settings)
- [Omnichannel](https://doc.sitespect.com/knowledge/build?hsLang=en#omnichannel)
- [Regular Expressions (Regex)](https://doc.sitespect.com/knowledge/build?hsLang=en#regular-expressions-regex)
- [WATTS](https://doc.sitespect.com/knowledge/build?hsLang=en#watts)
- [Recommendations](https://doc.sitespect.com/knowledge/build?hsLang=en#recommendations)
- [Monitor](https://doc.sitespect.com/knowledge/monitor?hsLang=en)
- [Analyze](https://doc.sitespect.com/knowledge/analyze?hsLang=en#main-content)
- [Data Export and Integration](https://doc.sitespect.com/knowledge/analyze?hsLang=en#data-export-and-integration)
- [SiteSpect Reports](https://doc.sitespect.com/knowledge/analyze?hsLang=en#sitespect-reports)
- [Site](https://doc.sitespect.com/knowledge/site?hsLang=en#main-content)
- [Tools](https://doc.sitespect.com/knowledge/site?hsLang=en#tools)
- [Configuration](https://doc.sitespect.com/knowledge/site?hsLang=en#configuration)
- [Developers](https://doc.sitespect.com/knowledge/developers?hsLang=en#main-content)
- [API Reference](https://doc.sitespect.com/knowledge/developers?hsLang=en#api-reference)
- [Code Samples](https://doc.sitespect.com/knowledge/developers?hsLang=en#code-samples)
- [Tips & Tricks](https://doc.sitespect.com/knowledge/developers?hsLang=en#tips-tricks)
- [Mobile](https://doc.sitespect.com/knowledge/mobile?hsLang=en)
- [Implementation, Deployment, and Security](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#main-content)
- [How does SiteSpect work with CDNs?](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#how-does-sitespect-work-with-cdns)
- [Single Tenant Implementations](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#single-tenant-implementations)
- [Security Features](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#security-features)
- [Deployment and Implementation Overview](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#deployment-and-implementation-overview)
- [SiteSpect Engine & Admin API](https://doc.sitespect.com/knowledge/implementation-deployment-and-security?hsLang=en#sitespect-engine-admin-api)
- [Third-Party Integration](https://doc.sitespect.com/knowledge/third-party-integration?hsLang=en#main-content)
- [Google](https://doc.sitespect.com/knowledge/third-party-integration?hsLang=en#google)
- [Zuko](https://doc.sitespect.com/knowledge/third-party-integration?hsLang=en#zuko)
- [Troubleshooting](https://doc.sitespect.com/knowledge/troubleshooting?hsLang=en)
- [Releases](https://doc.sitespect.com/knowledge/releases?hsLang=en#main-content)
- [Superfresh](https://doc.sitespect.com/knowledge/releases?hsLang=en#superfresh)
- [Feedback](https://doc.sitespect.com/knowledge/feedback?hsLang=en)
- [A/B Testing](https://www.sitespect.com/testing-and-experimentation/)
- [Personalization](https://www.sitespect.com/personalization-targeting/)
- [Recommendations](https://www.sitespect.com/recommendations/)
[](http://monetate.com)
[mailto:email@email.com](mailto:email@email.com)
Copyright © 2026, Monetate