The Status of a Campaign tells you what's happening with it at this particular moment in time. Campaigns are automatically placed in Review mode upon creation. During Review, a member of your team can QA the Campaign before making it live. Once QAed, a team member can set it to run by changing its Status to Active or let it begin running according to its Start Time.
In some work flows, the Campaign Administrator is responsible for setting a Campaign to Ready, which queues it up to go live later. From this point on, all visitors with non-administrator privilege levels, including Campaign Builders no longer have privileges to edit the Campaign.
You may want to edit the Status of a Campaign if:
- You need to pause a Campaign to update its components, for example to edit Triggers to change the pages where they match or to further QA your Campaign. Change its Status to Active - Paused.
- You want the Campaign to continue running with all its assigned visitors, but you do not want any more visitors assigned to it. Change its Status to Active - No New Assignments.
- You want to end a Campaign prematurely. Change its Status to Ended.
- You want to archive a Campaign. Change its Status to Archived.
To change the Status of an existing Campaign:
- Select Build then Campaigns. Then select a Status.
- Open the Campaign you want to edit.
- Select the Name & Status tab.
- Select a Status from the Status drop-down list.
- Click Save Changes.
The following are the possible Statuses:
Review – The Campaign has been created, but it has not been turned on. This is essentially a QA state. You may want to use this Status if you are still fine-tuning the Campaign or if you are waiting for approval to run it.
Ready – The Campaign has been created, but it has not been turned on. You may want to use this Status if you are still fine-tuning the Campaign or if you are waiting for approval to run it. This Status is available at any permission level except Campaign Builder.
Active - Scheduled – The Campaign has been turned on, but its Start Date is at some point in the future. Once the Start Date arrives, SiteSpect automatically turns on the Campaign and changes its Status to Active - Running.
Active - Running – The Campaign is running.
Active - No New Assignments – The Campaign is running but it is not accepting new visitor assignments. Visitors who have already been selected to see the Campaign continue to see it, but no new visitors are assigned.
Active - Disabled – The Campaign was set to Active - Running, but SiteSpect disabled it and changed its Status to Active - Disabled because there was an issue with it. visitors who are assigned to the Campaign do not see any Variations until the Campaign Status is changed to Active - Running (for new and old visitors) or Active - No New Assignments (for previously assigned visitors). To learn more about Disabled Campaigns, see Understanding Disablements.
Active - Paused – The Campaign was set to Active - Running, but was manually disabled. Visitors who visit the site do not see changes to it until the Campaign Status is changed to Active - Running (for new and old visitors) or Active - No New Assignments (for previously assigned visitors).
Ended – The Campaign has stopped running. The results of the Campaign are final and you can create reports to evaluate them.
Archived – The Campaign is not running. Once you change the Status of a Campaign to Archived, you cannot change it back. In addition, SiteSpect automatically changes the Status of your Campaigns to Archived when they have been in an Ended state for a period of six months. SiteSpect allows you to run reports on Archived Campaigns, but doesn't allow you to change their Status.
Changing Campaign Status
At some point, you may want to change the Status of a Campaign: to pause it for QA after a site release, or to end it after it has finished. When you change a Campaign’s Status, keep in mind the following considerations.
Changing the Status of a Campaign from any Active Status to a Non-Active Status releases visitors from the Campaign. For example, switching a Campaign from Active – Running to Active – Paused does not release visitors from the Campaign. If you were to then switch that same Campaign back to Active – Running, all visitors continue to see the experience they were previously assigned to.
However, if you switch the Status of a Campaign from Active – Running to Ended, SiteSpect releases visitors from the Campaign on their next page view, when they then may be assigned to a different, competing, Campaign.
You cannot change the Status of a Campaign from any Active Status to Review or Ready. You can change the Status only to:
- Another Active Status
- Ended
- Archived
If you need to stop showing a particular experience now but may want to make it live again in the future, we recommend switching it to Active – Paused.