Setting Up a Campaign
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      A/B Campaigns

      A/B Campaigns present two different versions of a web page to see which one performs better. As visitors arrive at your website, SiteSpect randomly assigns them to different Variations of a single page. Then we measure how visitors respond to the different pages that they see (do they click a button, watch a video, sign up for a newsletter, make a purchase) and based on what your goal is for your visitors, we determine which Variation wins. This teaches you which Variation of the page is most effective.